Copy that connects.

  • Two people hugging and smiling on the homepage of My Friend's Place website, which provides a refuge for young people impacted by homelessness.

    My Friend’s Place Website Relaunch

    Role: Led project management of copywriting and messaging for nonprofit’s first full brand/website refresh in a decade, developing voice and tone.

    Impact: Developed web copy highlighting programs, values and impact; crafted narratives to engage donors, partners and youth audiences.

  • The homepage of the 'Influential Org' website featuring headline text in large bold letters 'INFLUENTIAL', with a tagline 'Redefining Influencers' repeated in a curved pattern. The top menu includes options: Shop, Be Featured, Events, Partner With Us. The background is blue with white text, and a paragraph explaining the organization's mission to combat toxic influencer culture and inspire women and girls to pursue influential careers.

    A Hub for Empowering Working Women

    Role: Created brand narrative and web copy for a lifestyle/social impact community for working women.

    Impact: Developed messaging to inspire event participation, brand partnerships and community building.

  • Website homepage with the title "Digital Communications for Social Impact" and a background illustration of a phone and a clock.

    Building the Brand Behind the Brands

    Role: Concepted, wrote, and launched my consultancy’s brand voice and site copy.

    Impact: Clear positioning for services in digital advocacy and strategic communications.

Contact Shannon.

shannon@boffacomms.com

(760) 831-6873